Thom Scott-Phillips & Dan Sperber (2015) The mutual relevance of teaching and cultural attraction (Commentary on M. A. Kline “How to learn about teaching: An evolutionary framework for the study of teaching behavior in humans and other animals”). Behavioral and Brain Sciences 38, 44-45.

Abstract: there is an important relationship between cultural attraction and teaching. The very function of teaching is to make the content taught an attractor. Teaching, moreover, typically fulfills its function by exploiting a variety of factors of cultural attraction that help make its content learnable and teachable.